Fruit of the Zoom
ONE EPIC PLACE
About the Project
The "Fruit of the Zoom", is a series of characters created for the Co-Working Business, One EPIC Place, located in New Paltz, New York.
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The project was to create a series of characters made out of fruits and Vegetables, that were also busy office workers.
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The purpose of the project was to add a new aspect to the branding of One EPIC Place, by creating fun and unique representation for members on the company's website. The characters were created to give a fun, new fresh look to One EPIC Place, while also maintaining the look and energy of the company.
The Process
A lot of brainstorming, sketching, and discussion went into creating the character set. Each figure has its own name and backstory. There is a lot of diversity in their personalities and backgrounds in order to relate to a wider audience.
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There are 8 characters in total and each is portrayed in 3 different poses. Each one went through multiple stages of sketching before they were rendered and colorized.